Honda President and CEO announces plans to expand luxury Acura brand
Article published: 12 Jan 2012 09:34
Speaking at the Detroit Motor Show (NAIAS), Takanobu Ito, President and CEO of Honda Motor Co., Ltd, announced that the Acura brand would be expanded to some of the world’s growth markets, such as the United Arab Emirates, Saudi Arabia, Russia and Ukraine.
The demand for large, luxury, performance vehicles in these markets perfectly matches the Acura brand attributes.
It is planned to introduce the Acura brand to the United Arab Emirates and Saudi Arabia by the end of 2013 and to Russia and Ukraine in 2014.
There are no plans to expand the Acura brand into European markets.